Technical
Making your site fast, clean and easy for Google and AI tools to read. Structure, speed, schema, and all the fixes that usually sit on the to-do list.
How people search now
The way your customers search has changed.
Most people still start on Google. But for more and more searches, Google now puts an AI answer (called an AI Overview) right at the top, before any of the normal results. And a lot of people are skipping Google altogether and just asking ChatGPT or Claude who to go with.
Those AI answers only name a handful of businesses. So if you're not one of them, you can be pretty easy to miss, even if you're ranking well.
- 71% rise in research-before-you-buy searches showing a Google AI Overview, in just six months Semrush, 600,000+ US keywords, Nov 2025 to Apr 2026
- 58% fewer clicks on the top Google result when an AI Overview shows above it, on information searches Ahrefs, 300,000 keywords, Dec 2025
- 38% of the sources Google's AI Overviews cite rank in Google's top 10, down from 76% seven months earlier Ahrefs, 863,000 keywords, Mar 2026
The good thing is it's all built on the same foundations. Good SEO is still how you show up in both.
Who you'll be working with
Hi, I'm Alex.
I studied engineering, then spent seven years as a photographer and videographer, telling small businesses' stories so people knew who they were and why they were worth using. These days I help the same kinds of businesses get found.
AI is a big part of everything I do. I help bigger agencies in the search industry build their AI systems, and I run AS Digital the same way: lean and efficient, with me hands-on in the work. So when you work with me, you're working with someone right at the cutting edge of search and AI, without the overheads of a traditional agency.
I'm mobile, so everything runs online and it works wherever you are.
How it works
- 01
A chat, then a free assessment
We'll have a chat about your business and what you're after, and get access to your site's data sorted. Then I'll go through your website, where you're ranking and what AI tools are saying about you, and show you where the gaps are and what fixing them would be worth to you.
- 02
Get the foundations right
I'll sort out what's holding you back: technical issues, your Google Business Profile, and a solid bank of answers to the questions your customers are asking. I'll also dig into what people search on Google and ask AI, so every page on your site has a clear job.
- 03
Keep building
Every month there's new content, Google Business Profile updates and ongoing technical work, all tracked in a live report you can check whenever you like.
What I do
What I focus on
Content
Pages and articles that answer what your customers are really asking, built from your expertise so they sound like you.
Local
Your Google Business Profile, reviews and map listing, kept up to date and active. If you work in an area, this is often where customers find you first.
Measurement
A live report you can open any time, showing where you rank, visits from search, and the calls and enquiries coming through.
Why AS Digital
Not your traditional agency.
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An AI specialist doing your SEO
I build AI systems for bigger agencies in the search industry, and I use the same systems on every AS Digital client.
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Lean and efficient
There are no account managers, juniors or layers of overhead. You deal with me and the AI does the heavy lifting, so more of what you pay goes into the work. Because I do the work myself, I only take on a small number of clients.
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Built from what you know
Your content starts with your own expertise and the questions your customers are asking, so it reads like it came from you.
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On the cutting edge
Search is changing every month. I'm building with the latest AI tools every day, so you're not waiting around for an old-school agency to catch up.
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You can see the work
Everything shows up in your live report, so you always know what's been done and how it's tracking.
Results
Some recent results
Three businesses in three very different markets.
Plumbing · Hastings
plumber hastings
Top result on Google
Climbed there in six months, in a competitive local market. Google's AI now lists them as one of the top three plumbers in town.
Manufacturing · New Zealand
best rotational post driver
62% more from search
More people finding them through search, six months in. And if you ask Google's AI for the best rotational post driver, theirs is the first machine it names.
Painting · Napier
house painters napier
Page 2 to the top three
Within six months of starting their new website.
Results as of August 2026, from Google Search Console and manual checks.
Questions
What does it cost?
It depends on where you're starting from and what you want to be found for. Once we've had a chat and I've done your free assessment, I'll put together a quote that fits.
How long until I see results?
It depends on how competitive your market is and where your site's starting from. Some fixes show up within a few weeks, and the bigger moves take longer. You'll see it all tracking in your live report as it happens.
Do you do Google Ads?
No, I focus on organic search, the results you don't pay for. If you need ads, I'm happy to point you in the right direction.
Do we need to meet in person?
No, everything runs online. But if we happen to be in the same town, I'm always happy to catch up.
Who actually does the work?
Me, with the AI systems I've built. No juniors and no outsourcing.
Do you work with businesses like mine?
Most likely. I work with trades, wineries, travel and manufacturing, both local and national. If people are searching for what you do, I can help them find you.
Book a chat
Pop your details in below and I'll get in touch to find a time that suits. If it looks like a good fit, I'll follow up with a free assessment: an honest look at how you're showing up on Google and in AI search, and what I'd do about it.
I only take on a small number of clients at a time, so if I'm not the right fit, I'd let you know.